Marketing Club

The OBS Marketing Club is an initiative that aims to teach young people the basics of marketing. The club offers an interactive and creative learning environment where participants can learn about different aspects of marketing and gain practical experience. 

This includes topics such as market research, target group analysis, product development, branding, advertising, sales promotion, social media, content creation and much more. Participants will learn how to develop effective marketing strategies and apply them in real-life scenarios. 

An important part of the Marketing Club will be group work, where students will work in teams to develop marketing campaigns or projects. This not only encourages collaboration, but also allows students to put their creative ideas into practice and gain practical experience. This includes, for example, creating a marketing campaign for OBS or developing a social media plan for a non-profit organisation. 

The programme is supplemented by guest lectures to give the students insights into the marketing industry.